The Challenge
The Pants Store was a brand that people perceived as aged and limited to an older market. The name also misled people that they only sold pants. Sadly, they were being ignored by many potential buyers.

The Idea
The Pants Store is truly a place to find the latest and greatest in contemporary clothes for men and women, so we focused on freshening up the brand image, increasing awareness and surrounding current and new customers with fresh advertising.

The Results
Unique, fun, and quite recognizable TV spots and print media have put the Pants Store back in the limelight as THE place to get fashionable clothes at better prices. Sales, awareness, and web traffic have increased as well as online sales.