The Challenge
With a limited creative window due to national franchise obligations, BWW wanted to embrace the local audience that supported the 5 stores included in the central Alabama franchise.

The Idea
We partnered with Crimson Tide Sports Marketing to bring Hey Coach! and the Nick Saban Show live to BWW every Thursday.

The Results
The parking lot of the Tuscaloosa store (host site) is now slammed full by 9am every Thursday as customers jockey for primo seating to observe the beloved leader of the Crimson Tide Nation. Sales are also up across the board despite the economic climate due to the brand association with Alabama football.