The Challenge
The Honda Superbike Classic needed a unique look and edge to pull people to the Barber Motorsports Park to see fast bikes as well as the beautiful park facilities.

The Idea
Coupling the thrills of the race with the family fun atmosphere, the creative for the Honda Superbike Classic conveys the action that race fans crave, yet also appeals to families looking for a new way to spend time together on a gorgeous Sunday afternoon.

The Results
A fresh look attracted more youth and the family-friendly message drove fans and families to check out something new and enjoy the races all weekend.