The Challenge
The Alabama High School Athletic Association needed to create consistency in their football and basketball championship events. They also wanted to build recognition amongst existing as well as potential fans.

The Idea
By creating a new family of logos for the AHSAA and each of their events, we consolidated their image into a recognizable entity, as well as created more awareness by building upon their current fan base.

The Results
The AHSAA was able to capitalize on their massive state-wide audience and reported record gates and attendance to both major annual events, the Super 6 and Final 48.